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We will show you how branding works!
Branding is hard, but necessary in a world, where new brands are created every day!
We will guide you through the processes and give you tips and trick in marketing, communications, and branding while showing you the best cases from around the world!
What is branding?
Branding is a tough discipline to master. You can control a lot of variables, but it all comes down to how your audience perceive your brand. Perceive is the key word. As a business you can control how you communicate, but you cannot control the audience.
Branding is a field, where several different disciplines cross. Therefore, you need to learn about the sub-parts of branding to have a higher chance to communicate correct and get the audience to see you the same way. Find more about the sections below:
Marketing
Online, offline, print, digital, social media, television. The opportunities for marketing are almost endless. Dive into specialized parts and find a place, where your brand can shine!
Communication
How will your audience know your message, if you can't communicate it in a good way? Segments differ in the way they perceive messages, so you need to be sharp on your communication.
Branding
What options do you have in your branding campaign? The structure you set up, is essential for your marketing and communication. Without a plan, the ship is going nowhere.
Retro Branding is an effective tool in your marketing and branding tool box. Don't use it too often tho. Read more to se how you can benefit from Retro Branding.
Communication is not only the verbal part, which most of us uses everyday. It also includes non-verbal, visual and audio. Do you know how to use them all?
Brand Authenticity is key in 2021. Fakes are everywhere and you need to know the values behind the actual company.
Building a brand has never been easier and harder at the same time. The key? Social media. Built a brand in a month, it can be gone the next. Read more and find help to guide your brand through social media
The term "Dobbeltganger" is a German word that means double ghost. In marketing, it's a brand that aims to replicate the success of an established competitor by exploiting their weaknesses.
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A brand community includes several, controllable parts, but the most important is the customer-to-customer interaction, where you have no control.