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Communication

Capitalization - When to capitalize letters in communication?

Do you capitalize your words in general? How can capital letters affect the message you are trying to send? Learn more here

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Branding

What is Retro Branding?

Retro Branding is an effective tool in your marketing and branding tool box. Don't use it too often tho. Read more to se how you can benefit from Retro Branding.

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Communication

Communcation Styles

Communication is not only the verbal part, which most of us uses everyday. It also includes non-verbal, visual and audio. Do you know how to use them all?

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Branding

What is Brand Authenticity?

Brand Authenticity is key in 2021. Fakes are everywhere and you need to know the values behind the actual company.

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Branding

Branding in the Age of Social Media

Building a brand has never been easier and harder at the same time. The key? Social media. Built a brand in a month, it can be gone the next. Read more and find help to guide your brand through social media

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Branding

What is a Dobbeltgänger Brand?

The term "Dobbeltganger" is a German word that means double ghost. In marketing, it's a brand that aims to replicate the success of an established competitor by exploiting their weaknesses.

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Branding

What is a Brand Community?

A brand community includes several, controllable parts, but the most important is the customer-to-customer interaction, where you have no control.

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Marketing

What is Retro marketing?

Retromarketing is the practice of marketing products to people who have already used them in the past. It's a strategy that taps into people's emotional connection with their past experiences.

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Branding

The History of Branding

The history of branding has changed a lot over the decades, but where did it start and where are we today in branding?

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Branding

What is Brand Equity?

Brand equity is hard to measure without having to sell the entire company, but equity is the backbone of succes in a company.

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Branding

What is Personal Branding?

Personal branding is a great way to establish yourself as an authoritative figure, but how do you get started?

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Branding

What is a Brand Extension?

Expanding your brand portfolio can be extremely difficult, but can a brand extension be the right path for your company?

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Branding

What is Corporate Branding?

Corporate branding deals with the perception of the entire company as a whole. But how do you actually increase such a fluffy metric?

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Branding

What is Co-Branding?

Co-branding can be a wonderful tool to expand your reach into groups, where you are not the strongest. In the perfect collaboration both brand will benefit enormously from co-branding. Do you know how to?

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Branding

What is Brand Goodwill?

What are tangible assets? What are intangible assets? And what is brand goodwill? This will help you determine the worth of a brand!

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Branding

What is Brand Architecture?

Brand architecture is not about building a house, but more about how you manage it. Is your master brand the driver or not? And who is Unilever?

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