BrandingWhat is a Dobbeltgänger Brand?

The term "Dobbeltganger" is a German word that means double ghost. In marketing, it's a brand that aims to replicate the success of an established competitor by exploiting their weaknesses.

MarketingWhat is Retro marketing?

Retromarketing is the practice of marketing products to people who have already used them in the past. It's a strategy that taps into people's emotional connection with their past experiences.

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