Theory

BrandingWhat is Brand Authenticity?

Brand Authenticity is key in 2021. Fakes are everywhere and you need to know the values behind the actual company.

BrandingWhat is a Brand Community?

A brand community includes several, controllable parts, but the most important is the customer-to-customer interaction, where you have no control.

BrandingWhat is Brand Architecture?

Brand architecture is not about building a house, but more about how you manage it. Is your master brand the driver or not? And who is Unilever?

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